Kerbeck’s once-promising acting career trailed off as he burrowed deeper and deeper into the world of corporate espionage.
RUSE: Lying the American Dream from Hollywood to Wall Street explores the lies he told, the celebrities he screwed (and the ones who screwed him), the cons he ran, and the millions he made — and lost — along the way.
Malibu is known as an earthly paradise of multi-million-dollar mansions, movie stars, and unimaginable natural beauty. But all that changed on November 8, 2018.
Go deep behind the scenes and experience first-hand accounts of the most destructive wildfire in Los Angeles history– from the rich and famous to the firefighters who often risked their lives.
“Robert Kerbeck has mastered the art of social engineering, or what he calls ‘rusing’, and taken it to a whole new level.”
“Kerbeck has a very compelling writing style and can pull off humor, too, which isn’t easy. I really enjoyed RUSE.”
“RUSE exposes the dark, greedy, narcissistic side of Wall Street and Big Business in general. Kerbeck out-cons the top con-artists—sophisticated CEOs. And he does it over the phone. Wow! In my day I had to fly around the world!”
“With honesty and verve, Robert Kerbeck delivers an irresistible portrait of actors and grifters in the work-a-day world of corporate espionage.”
“Robert Kerbeck’s memoir, RUSE, is a riveting tale of desire and deception in a world where lies are necessary currency and where con artists can end up convincing everyone, even themselves.”
“In RUSE, Robert Kerbeck reveals himself to be a scoundrel, a raconteur, and a masterful storyteller. In the course of becoming an unlikely spy, his various masks are so seamless that readers are swept along. Sometimes memoirs forget to give readers a good story. Not here. What other book features a narrator attending a soiree at Paul Newman’s Manhattan apartment, and appearing in an O.J. Simpson exercise video? And that’s just for starters. This compelling page-turner is an absolute hoot.”
“The best kind of nonfiction – so visceral it feels like fiction.”
“An engrossing, thorough, and revealing portrait of a beloved beachside community confronting disaster.”
“A lucky break for any reader: an honest-to-god writer dropped in the center of the Malibu fire. Thrilling, well-researched, and occasionally light-hearted, this is a unique and special book.”
“Robert Kerbeck puts a human face on the type of tragedy that grabs headlines but then fades from our collective memory all-too-soon. Blending personal narrative and investigative research, Kerbeck shows us the real story of what happens when a community faces down disaster.”
“The name ‘Malibu’ has a lot of baggage-playground of the rich, birthplace of Gidget – but what Robert Kerbeck shows us is the real Malibu: a small town much like any other across America, economically diverse, and in the instance of the Woolsey Fire, betrayed by the very entities that were supposed to defend it. What you also see rising up out of the ashes is community, a new generation of leaders, and hope. Riveting and heartbreaking, but also inspiring.”
“Rather than focus on the enormity of Los Angeles County’s largest wildfire in recorded history, Robert Kerbeck takes a much more personal and thoroughly riveting approach, allowing the reader to see the Woolsey Fire through the eyes of individuals who lived through it. Each chapter tells a different story, and together they provide deep insight into the fire’s effect on one community.”